The Visibility Trap

This week: why visibility matters more than ever, even if you’d rather stay behind the logo.

A founder I’m working with recently admitted she didn’t want to be visible for the business she’s creating.

“It’s not that I dislike like posting,” she said. “I just don’t want to be the face of it.”

Fair enough. Not everyone wants to build a personal brand. But then we looked at her own feed. She didn’t follow companies; she followed people. Founders, writers, friends, people with opinions and stories. The human stuff.

That’s the point.

We connect with people, not logos

Whether you’re building a business or working inside one, the truth is the same: people buy from, hire, and trust people.

Yet most of us post about our current job: the project we’re leading, the milestone we’ve hit, the company’s latest announcement. All good, until we move on. Suddenly our profile becomes a museum to a job we no longer have.

A personal brand used to be optional. Now it is oxygen. It is how people find you, remember you, and believe in you. If your identity lives only under the logo on your email signature, what happens when that changes?

Visibility without performance

Being visible does not mean becoming an influencer. It just means being findable. Sharing what you are learning, thinking, noticing. Letting people see the human behind the work.

I find it uncomfortable most days too. But the alternative is being invisible in a world that scrolls past fast.

Maybe the real challenge, for founders, professionals, and anyone building something meaningful, is to show up without performing.

Know someone with an idea that needs direction?

Send them our way. The iMVP Programme helps founders turn bold ideas into fundable, scalable businesses.

See you same time in two weeks.

Carl.